These changes bring about severe impact on human health. According to the theories of traditional Chinese medicine ( TCM ), work pressure and emotional depression result in excessive heat due to stagnation of Qi. The intake of high-protein, high-fat, and hot food, excessive drinking and smoking, unhealthy lifestyle are also likely to cause dampness and heat accumulation, which in turns will lead to heat and dampness amassing in intestine, stomach, liver, and gallbladder. Consequently, problems like flaring-up of stagnated fire and fire of deficiency type, failure of descending of stomach-Qi, and abnormal ascending of turbid-Qi arise. Symptoms like halitosis, pathological thirst, bitter mouth, dryness in tongue and throat, swollen gum, gastro-intestinal discomfort, nausea, and heartburn, appear accordingly. Without timely treatment these problems will definitely cause other complications. For example, weakened health defense system is likely to lead to diabetes, hepatitis, and gastro-intestinal diseases, constituting serious threats to human health. The high incidence rates of diabetes and hepatitis now in China suggest that the above mentioned symptoms cannot be ignored.

To solve the health problem under new living environment, Yin-enhancing Mouth-freshening Mixture presents us with a broad market prospect. Prepared with pure herbal plants this drug demonstrates its excellent therapeutic effect by clearing away heat and nourishing Yin. The unique preparation technique with fresh herbal plants guarantees a stable therapeutic effect.

The new health concept that halitosis is a health problem has been established and people’s health awareness has been greatly improved. The market potential is huge and the market capacity is estimated at 500 million to 1 billion.

To ensure a technological advantage in market competition, this company has developed Yin-enhancing Mouth-freshening Tablet and has applied to State Food & Drug Administration as Grade 8 new drug.

Due to current relatively weak sales team and lack of fund to establish a larger sales team for market development, a lot of markets are awaiting exploration. Besides, the herbal plant base also needs strengthening.

2、commending to the international market a pure plant product for diarrhea (ulcerative colitis): Intestine-enhancing Anti-diarrhea Capsule; specification: 0.3g Χ 12 capsules/pack.

Functional diarrhea, ulcerative colitis are common diseases in both China and other parts of the world. Effective clinical treatment lacks. Antibiotics, glucocorticoid hormone, and salicylazo-sulfapyridine are the main treatment choices. Severe side-effects and high refractory incidence rates demonstrate the ineffectiveness of these drugs.